Information - General Information
How can I improve my chance to been seen on the Net?
Titles:
The titles of your work, articles or artwork should be descriptive of what the piece is about. Use words that people are likely to search for. Calling a piece of art untitled #49 won't easily get found. Naming it blue textured abstract painting, works far better. Obviously not every piece of art can be titled like this. But it's often important to put a "name" of a piece along with a description of what it is.
Descriptions/body text:
The title is important, but so too are descriptions and the body text. Always keep in mind the kind of words or phrases someone may use when looking for your piece. Don't stuff your writing with too many of them, but remember if your work is for sale, say so. Describe what it is and remember that search engines are blind, they need words to "see" what you are describing.
Links.
Incoming and outgoing.
Google: Essentially Google works out how important a site or page is based on how many other pages link to it. Google invented a system called page rank, sites with lots of other sites linking to them are considered important, when important sites link to other sites the sites they link to are also considered important. Additionally, context is important, there's no point getting lots of links from sites that are irrelevant as what's on a page that links to a site effects what key words google assumes are important to the site linked to.
Other search engines: use other methods to work out how important a page is. most use systems similar to google, for instance Bing, works on outgoing links as well as incoming links, and the relevance of those links.
So in conclusion, good titles, good descriptions and good links all go towards getting your work seen.